Sell with intent
Strategic pricing, staging direction and a cinematic launch timed to the moment your market is listening.
The Method
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Westlake · Lake Austin · Hill Country
Homes of consequence, represented with discretion.
Celine Ashford advises buyers and sellers of exceptional residences across Austin's most private enclaves, with a marketing standard usually reserved for galleries.
Search the collection42 residences
$1.4BCareer sales volume
18 yrsAdvising in Austin
41%Sold off-market
27 daysMedian time to contract
A quieter way to move
The finest homes rarely need noise. They need the right introduction.
For nearly two decades, Ashford Private Client has represented architecturally significant homes, waterfront estates and private retreats for clients who value privacy as much as results. Every engagement is led personally, priced with conviction and marketed with the care of a fine-art release.
Discretion
Private previews, NDAs on request and a vetted buyer network before anything goes public.
Precision
Pricing built on micro-market data, not averages, and reviewed with you weekly.
Presentation
Architectural photography, film and print that let the home speak first.
Celine Ashford
Services
Representation, end to end.
One advisor, one point of contact, and a small specialist team behind every introduction, negotiation and closing.
Buy with an edge
Early access to private and pre-market homes, rigorous due diligence and negotiation that protects your position.
Begin a searchOff-market collection
A members-only portfolio of residences that never appear on public portals, shown by appointment only.
Request accessRelocation & estates
Concierge relocation for executives and careful, compassionate guidance for estate and trust sales.
Speak with CelineFeatured residences
Currently represented.
A selection from the current collection.
Showing 3 of 42 sample residencesView the full collection
The Ashford Method
From first walk-through to keys.
A four-stage approach refined over hundreds of sample transactions, built to protect your privacy and your price.
Private valuation
An in-person walk-through and a written pricing thesis grounded in recent, comparable sales.
Preparation
Design-led staging, repairs and styling coordinated by our trusted makers, at no surprise to you.
The launch
Architectural photography, film, print and a private preview to qualified buyers before public release.
Negotiation & close
Measured, data-backed negotiation and a closing calendar managed down to the final signature.
Client story
Celine sold our home before it ever reached the market, above our number, without a single open house. It felt less like a transaction and more like being looked after.Sample seller · Lake Austin
Questions
Before we meet.
Every situation is personal. If your question isn't here, Celine answers inquiries herself, usually the same day.
How do you price a one-of-a-kind home?
We build a written pricing thesis from recent private and public sales, buyer demand in your micro-market and the architecture itself, then revisit it with you weekly once we launch.
Can my home be sold privately?
Yes. Many of our sellers begin with a private preview to our vetted buyer network. You decide if and when the home is ever shown publicly.
What does your marketing include?
Architectural photography and film, a dedicated property site, printed monograph, targeted digital placement and broker previews, all at our expense.
Do you work with buyers relocating from out of state?
Often. We arrange virtual tours, school and neighborhood briefings, and a curated in-person tour day so you can decide with confidence.
Private consultation
Considering a move in the year ahead?
A confidential conversation costs nothing and commits you to nothing. Let's talk about timing, value and what comes next.
