Before a launch or relaunch, people decide quickly whether you look ready. A clear story, an identity they recognize and a presence that holds together everywhere.
Positioning, key messages, your brand voice and the reasons people should choose you.
02
The identity
Your logo suite, colors, typography, image direction and a system that works together.
03
The everyday pieces
Cards, signatures, proposals, social templates, signs and the materials your business uses.
THE DELIVERABLES
Ready to use. Ready to carry forward.
Strategy & voice
Discovery session and Brand Brief
Positioning and key messages
Short and long brand story
Voice guide and introduction
Visual identity
New logo or thoughtful refresh
Primary, stacked, horizontal and icon files
Print and screen color values
Typography and photo direction
Brand in use
Business card, letterhead and email signature
Profile, cover and social templates
Proposal and presentation templates
Sign, vehicle or packaging layouts as scoped
Your handover
Designed Brand Book and quick guide
Editable templates and source files
Launch announcement kit
Rollout plan and team walkthrough
HOW IT COMES TOGETHER
Words first. Then a direction worth seeing.
01
Discover & define
A working session establishes who you serve, what you stand for and the direction you approve.
02
See the possibilities
Two distinct creative directions shown on the things your customers actually encounter.
03
Refine & deliver
Two rounds on the selected direction, followed by the files, Brand Book and walkthrough.
GOOD QUESTIONS
A clearer picture.
I already have a logo. Can we keep it?
Often, yes. The discovery process identifies what customers recognize and what needs a refresh. The wider identity can be built around a mark you love.
Does this include printing?
The service delivers print-ready layouts. Printing, signs, wraps and packaging production are handled by the vendors selected for your business.
Who owns the files?
Your business receives the source files, editable templates and artwork rights described in the agreed scope.
Can branding come first?
Yes. Signature Brand can be a separate project or the starting point for Complete, so the website, videos and channels carry one consistent identity.